Your blog deserves a good domain...
Every type of business, from the very small to the very large, can greatly benefit from establishing an Internet presence.
However, to make any waves on the web, you really need to have a good site with a well-thought-out domain name.
You can be sure that the domain name you select will be compelling and productive if you use proven tactics.
Most of the time, the choice of domain name depends on the company, the end goal, and the target market of the site.
Here are some tips that can help you choose the best domain name for your new website.
1. Relevant to your business name
This way, you promote your business name, a strategy employed by many buyers of business domains. However, this is not always the best idea.
Here are a few examples of why this might not work:
Your business name may not properly represent your business.
Take the case of the car wash company in New York, started by Michael.
If he buys the domain name “Michaelswashers.com,” he will lose search traffic to other competitors who have “Carwash-in-NewYork.com” as their domain name.
Carwash-in-NewYork.com contains a description of what you are doing and identifies the location. By just reading the domain name, people can tell the company is a car wash company in New York, they don’t find out on “MichaelsWashers.com.”
We recommend that keywords describing the nature of your business is incorporated into your domain name.
Try to choose a domain name that contains the optimized keywords for your website and business.
Think about your audience – who you want to reach with this website.
No one will head to Google and already know your business name, and therefore type it in exactly.
At this point, no one knows you.
Instead, they’ll search based on what the product or service is, and they’ll likely start at the first website that appears as a result of their keyword search.
If your keywords are already in your domain, there’s a very good chance that people will click on your website to find out more.
2. Choose a unique domain name.
Having a unique name is crucial.
You want to separate yourself from the multitude of other companies that offer the same product or service as you, and one effective technique for doing this is to come up with a unique, in-a-word name for your business.
Big companies like Facebook, Google, and eBay have all created unique words that no one has heard of, but now we know exactly what they all are.
If you choose a unique or coined word, it can be very easy to be the only website using these keywords in search engines, and you will corner the market.
You need to seriously think about what name you eventually choose.
The future growth of your business can greatly depend on this factor, so it will be time well spent.
It is important to choose a domain name for your website very carefully; otherwise, all your efforts may be in vain.
3. Consider visitors and customers.
Customers are the most important part of any type of business.
If you are able to select a domain name for your website that can be easily remembered by your customers, you will be able to drive better traffic to the page.
As the number of visitors to your website increases, so does the odds of your business.
Your tastes don’t really matter here, and you have to give more importance to the preferences of your customers.
You should look for names that can be easily remembered by people.
Therefore, you should avoid names that are too long.
If the length is too long, it will be difficult for people to remember the name.
You should also try to come up with simple names that can be spelled easily.
4. Consider alternative names
You should always have some backup names when you register your domain name.
Sometimes whatever name you want may already be taken, and in situations like this, you should be able to find an alternative solution.
If your organization’s name is spelled hastily that can lead to misspellings, try registering more domains.
In that sense, identify any possible spelling mistakes your users may make when entering your website address and buy the names with all those misspelled versions, so your competition doesn’t benefit when your customers’ type wrong website address.
Do not just take our word for it, try it for yourself.
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It is important to start your online business right!
Registering a domain is not very expensive these days, but to select right domain that will help your business thrives is not easy.
We loves to help you, not only to guide to choose right domain, but guide you to build your online business from scratch.
Kalle & Marie
My wife and I have been working together building our business for the last 18 years.
We would like to share how couple can build their business together, turning their hobbies or passion into profitable business through blogging.
Start a business together can bring your family together, and allow you to build something that can generate income, wealth, and opportunities. A legacy that you build for your future generation.
Is it easy? Nope…, that is why we build it together